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Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Introduction Coca-Cola, the world largest beverage company, began in in more humble circumstances with sales averaging nine drinks per day to the 1.
Coca-Cola has more than a single, well defined market segment and attempt to reach as many consumers as possible. Psychographic profile of atlanta essay markets can be identified demographically based on age and gender and through psychographic segmentation.
Age, Gender In the modern world it is increasingly becoming challenging to stay relevant due to the intergenerational differences that exist amongst teens and especially young adults. After conducting research, the beverage giants concluded that the age group between 18 were in need of a beverage that could be more relatable to their generation.
Understanding this emerging untapped segment has enabled them to further expand their product offerings. Targeting Once segmentation takes place, Coca-Cola evaluates information such as the size of the segment, their purchasing power and if the existing trend is temporary in order to decide which target market is worth investing their resources Solomon et al, Whilst TCCP does implement different types of targeting strategies which are undifferentiated, for Coke Zero a concentrated targeting strategy was implemented.
A concentrated marketing strategy is utilised when a firm wishes to offer a product to a single segment and therefore accurate information is required before venturing in to the market Solomon et al, Positioning After the targeted market segment is identified, a product needs to be provided which fits the demands of those consumers.
In order to decide the best method of positioning their product, Coca-Cola would conduct it in stages. Secondly, they will look to offer consumers a product that is deemed superior to the competition.
They also have the advantage of a unique product which caters to a target market and specifically targets men through its packaging, promotions and image.
The third stage is bringing together all the elements in order to finalise an important element, the marketing mix. An indicator of the price being fare is the rise in sales and Coca-Cola Zero considered one of the product launches of the decade with a gain of 24 million pounds in its first 16 weeks and becoming the third highest selling beverage in the Coca-Cola empire Form K, ; Alarcon, The final part of the marketing mix which is the place refers to the distribution strategy in order to allow consumers easy access to the product.
Coca-Cola has the advantage of the already existing distribution channels which allow Coke Zero to be supplied to supermarkets, vending machines, restaurants and cinemas through the same global network. Evidence of this would be the launch of it in over 70 countries Alarcon, Conclusion Coca Cola reinvented themselves through the launch of Coke Zero and achieved growth beyond expectations.
This process highlights the importance of marketing strategies and if used intelligently are a key ingredient in an organisations success.
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Psychographics The psychographic analysis reveals the main high points for Jacksonville are its location, weather, and cost of living. The city is a beach city and a retirement city, so more people looking for water recreation or a relaxing location to retire would consider Jacksonville.
Plog’s Psychographic Classification of Tourists and Travel Motivation are given below: Tourism is an intangible product i.e., the business of selling dreams by the providers of tourist services and purchasing experiences by the tourist. Since the goods and services provided to tourists are really.
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|Plog's Psychographic Classification of Tourists and Travel Motivation||The company runs a chain of retail stores all over the world, and is ranked as the second largest public corporation in the world. It boasts of over two million employees in the world, making it the leading private employer globally.|
|Buy Informative essay paper online. Essay writing service||Introduction Background to the task Supermarket has been encountering major challenges due to increasing competition. Effective marketing strategy is essential for the successful achievement of organizational objectives.|
Psychographic Profile of AIUs Chevrolet AIUs Chrysler AIUs Ford AIUs Honda AIUs Nissan AIUs Documents Similar To Internet Car Buyers - JDPowers. Police Log May 30, Uploaded . Yet, much of the relevant marketing research on the profile and impact of food and beverage marketing to children and youth is currently unavailable to the public, including for use in designing and targeting efforts to improve the diets of children and youth.
A very complicated way to segment the market is through using psychographics. Psychographic segmentation is segmenting a market based on personality, motives and lifestyles.
When the amusement park team identifies their target market's psychographic traits, they will look at consumers with personalities who enjoy fun, like spending time with their family, enjoy leisure time and are outgoing in .