Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. In food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant.
Do your best to add as many details as Yelp will allow. The other big thing to keep in mind when it comes to Yelp is how you handle feedback. If you get negative feedback, always answer in a polite, professional manner.
I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host. You may also want to consider contacting the reviewer privately for more information about any negative incidents.
Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance.
Geo-targeted Ads For most restaurants, local is the name of the game. Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads eliminating non-relevant clicks, which can cost you big ad bucks.
Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers. Be an Insta-Ham Having a strong Instagram presence is another semi-obvious but too important to ignore restaurant marketing tip.
Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy.
Also be sure to have some fun with hashtags — whether jumping on the hype of existing popular Twitter hashtags like ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans. Instagram is a no-brainer for those in the food business — learn even more about Instagram marketing here.
Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts.
Need some email newsletter templates or layouts? Promote User-Generated Content User-generated content lovingly dubbed UGC is a great way to develop personal and intimate engagement with users.
Consider awarding some random lucky contestants with a free appetizer or other prize! Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees. Show Off Your Staff In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking.
Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.
Showing off your pleasant employees also provides major reputation points — happy workers say a lot about a business, and fans are sure to take notice. Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence.
There are many great free and paid social media management tools — a few popular free options include:Leading quick-service restaurant chains in the U.S. in , by sales per unit Quick service restaurant chains ranked by revenue worldwide in Consumer spending in the quick service restaurant.
June 17, Chain Restaurants Reveal 5 Sizzling Marketing and Promotion Strategies America’s restaurant chains are pulling out all of the stops to stay ahead of the competition and grab more market share of the $ billion industry.
Restaurant Marketing: Strategic Positioning of a Restaurant -- Pricing by Ron Gorodesky and Ed McCarron. At RAS (Restaurant Advisory Services), we are regularly engaged by both local and out-of-town restaurateur's, who are searching for assistance in both the strategic planning and site selection processes for kaja-net.com purpose of this article is to offer a restaurant primer to those.
The success of the fast food chains rest on its marketing strategy and selling point. With their large signs, billboards and advertisements illuminating the city, the fast food chains are definitely here to stay.
One restaurant company working hard to elevate its supply chain is Del Taco, a location Mexican quick-service restaurant chain. Janet D.
Erickson, Del Taco's executive vice president of supply chain, shares Parsley's passion for spreading the supply chain gospel and will act as vice chair of the new NRA group. Get up to date information about the latest restaurant, news, recipe ideas and more.
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