Types of Marketing Strategies Exlore the strategies you will become familiar with as a professional marketer Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. Therefore, choosing a marketing strategy that fits the company product is of vital importance. Deciding on your audience The first step toward developing an appropriate marketing strategy is to know your audience.
What do we know about successful pedagogical strategies utilizing ICTs for teaching and learning? What is known about effective teacher professional development?
What do we know about the impact of ICTs on teacher performance? What do we know about the impact of ICTs on teacher motivation? Through business programs and Itc targeting strategy stage financingwe help developing countries in the Caribbean, Africa, and Asia go green and develop solutions to local problems.
In the past, infoDev worked with ICT and education. While our programs do support some entrepreneurs and start-ups that develop educational technologies like Afroes and ListenMiICT and education are no longer the focus of our mission.
Role of the teacher Teachers remain central to the learning process A shift in the role of a teacher utilizing ICTs to that of a facilitator does not obviate the need for teachers to serve as leaders in the classroom; traditional teacher leadership skills and practices are still important especially those related to lesson planning, preparation, and follow-up.
Lesson planning is crucial when using ICTs Teacher lesson planning is vital when using ICTs; where little planning has occurred, research shows that student work is often unfocused and can result in lower attainment.
Pedagogy Introducing technology alone will not change the teaching and learning process The existence of ICTs does not transform teacher practices in and of itself.
However, ICTs can enable teachers to transform their teacher practices, given a set of enabling conditions.
ICTs are seen as important tools to enable and support the move from traditional 'teacher-centric' teaching styles to more 'learner-centric' methods. ICTs can be used to reinforce existing pedagogical practices as well as to change the way teachers and students interact. Using ICTs as tools for information presentation is of mixed effectiveness The use of ICTs as presentation tools through overhead and LCD projectors, television, electronic whiteboards, guided "web-tours", where students simultaneously view the same resources on computer screens is seen to be of mixed effectiveness.
While it may promote class understanding of and discussion about difficult concepts especially through the display of simulationssuch uses of ICTs can re-enforce traditional pedagogical practices and divert focus from the content of what is being discussed or displayed to the tool being utilized.
Teacher technical abilities and knowledge of ICTs Preparing teachers to benefit from ICT use is about more than just technical skills Teacher technical mastery of ICT skills is a not a sufficient precondition for successful integration of ICTs in teaching.
However, the development of appropriate pedagogical practices is seen as more important that technical mastery of ICTs. Few teachers have broad 'expertise' in using ICTs in their teachingEven in the most advanced school in OECD countries, very few teachers typically have a comprehensive knowledge of the wide range of ICT tools and resources.
In OECD countries, the use of ICTs to promote 'computer literacy' is seen as less important than in using ICTs as teaching and learning tools In OECD experience, the use of technology in everyday teaching and learning activities appears to be more important than specific instruction in "computer classes".
While the development of technology skills is seen to have a role in the teaching and learning process, it is more important as an enabler of other teaching and learning practices, and not too important in and of itself. Schools that report the highest levels of student ICT-related skills and experience are often not those with heavy computer course requirements, but rather ones that made use of ICTs on a routine basis throughout the teacher professional development and the teaching and learning process.
Students are more sophisticated in their use of technology than teachers In OECD countries, there appears to be a great disconnect between student knowledge and usage of ICTs the knowledge and abilities of teachers to use ICTs.
This suggests that teacher inexperience and skill deficiencies may often be an important factor inhibiting the effectiveness of ICT use in education by students. Teacher usage of ICTs Teachers most commonly use ICTs for administrative tasks Teachers most often use ICTs for 'routine tasks' record keeping, lesson plan development, information presentation, basic information searches on the Internet.
More knowledgeable teachers rely less on "computer-assisted instruction" Teachers more knowledgeable in ICTs use utilize computer-assisted instruction less than other teachers who use ICTs, but utilize ICTs more overall.A market-coverage strategy in which a firm decides to target different markets through different strategies or offers e.g.
Hindustan Unilever offers different . Targeting of noncanonical DNA structures, such as hairpin loops, may have significant diagnostic and therapeutic potential. Oligonucleotides can be used for binding to mRNA, forming a DNA/RNA hybrid duplex that inhibits translation.
This kind of modulation of gene expression is called the antisense approach. In order to determine the best strategy to target a common structural motif in mRNA. Rural Marketing in India with Case Studies of LG and ITC.
Group 2. Project Management. Project Mgnt. Organisation Structure. In AP Chiranjeevi is the megarstar This strategy helped them to increase their television sales by % Targeting involves evaluating and selecting various segments.
Steps 1. Evaluation and Selection of segments 2. Market segmentation and targeting consumers While luxury is the main theme, ITC’s strategy is to span different segments of the market, Anand said, which is reflected in each of the four hotel brands: ITC Hotels—The Luxury Collection, WelcomHotels & Sheraton, Fortune and WelcomeHeritage.
59 CHAPTER 5 MARKET SEGMENTATION AND TARGETING STRATEGIES USED BY FMCG COMPANIES Market segmentation: One of the fundamental principles of marketing is the concept of market segmentation. Sometimes it . “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” Final Draft for ITC: Brief at May 15th ITC.
Final. Version for CIO: No later than 29 May. Socialize with MTAG: Targeting June 16th meeting. Socialize with TISC: Announce during Lockdown (July 15) and TISC Summer Meeting.