Aella Credit Case Study Aella Credit gains a competitive edge, improves identity verification, and grows from 5, tocustomers in several months. The organization provides access to credit to customers across Nigeria through an online loan-processing platform.
Professional services and creative businesses, such as marketing firms, public speaking businesses, and consultancies Personal services firms offering expertise, such as fitness coaching Real estate In interviewing the entrepreneurs for The Million-Dollar, One-Person BusinessI found that no two were alike.
But what many have in common is they are using outsourcing, automation, mobile technology, or a combination of all three to build, operate, and grow their businesses.
Some of these entrepreneurs have made a commitment to remaining solo operations, while others eventually decided to scale the traditional way, by hiring employees.
The point of the million-dollar, one-person business is that it gives you choices—whether to keep it small while earning a great income or continue growing it. Often, these entrepreneurs mentioned to me that The 4-Hour Workweek gave them valuable ideas on how to extend what one person or a team of partners could do before they hired employees.
Here are some of their stories, which illustrate how they applied the lessons of The 4-Hour Workweek—and the incredible results they achieved in their lives because of that.
Split-Testing for Profit Nadler never planned to be an entrepreneur. He studied business management and technology and then built a career as a project manager for one of the top trading units at a multinational bank. It was a good job that seemed to justify the college tuition his parents had paid and enabled him to support his young family.
And yet, as Nadler was talking almost six years ago with his oldest daughter about the importance of doing what you love, his words sounded hollow. He realized he was not following his own advice. What did excite him—and had led to his career in project management—was improving his own productivity and helping the people around him do the same.
Nadler decided it was time to actually follow the advice he had given his daughter and soon started a side business, designing and producing his own planners and selling them online. His goal was to create a side income by creating a truly automated business that would give him the freedom to choose to work—or not—on any given day.
An online store, he realized, was the quickest and easiest route to doing that. I was inspired to hack the system, to question the status quo and see if I [could] pull it off myself—and behold, it works. Instead, they focus you on the essential outcomes each week that will move you toward your primary goals.
Many people loved his idea and bought the planners. Nadler acted on what he had learned by turning to the site Splitly. This saves him hours of manual work.
At the time, they were just 25 and neither had any experience in retail, but they decided they wanted to hit a very concrete goal: Reading The 4-Hour Workweek helped them find the courage to leave behind traditional careers and build a lifestyle they love.Books shelved as case-studies: The Man Who Mistook His Wife for a Hat and Other Clinical Tales by Oliver Sacks, An Anthropologist on Mars: Seven Paradoxi.
Using Exploratory Data Analysis to Improve the Fresh Foods Ordering Process in Retail Stores.
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